SELECTED WORKCASE 02
CASE 02 / 04 · TOP-5 US SPORTS MEDIA APP
+38% 7-day activation
+38% 7-day activation
7-DAY ACTIVATION
+24%
ARPU EXPANSION
+22%
RETENTION
+18%
PREMIUM CONV
The situation
[Owner to write: 2–3 sentences on the starting point — what the business looked like before this work, and what was at stake.]
What I did
[Owner to write: 3–5 sentences on the positioning and GTM program — what was diagnosed, what was rebuilt, and how it was rolled out.]
The result
[Owner to write: 2–3 sentences connecting the work above to the headline numbers — what moved, and why it mattered to the business.]
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