SELECTED WORKCASE 02

CASE 02 / 04 · TOP-5 US SPORTS MEDIA APP

+38% 7-day activation

+38% 7-day activation

7-DAY ACTIVATION

+24%

ARPU EXPANSION

+22%

RETENTION

+18%

PREMIUM CONV

The situation

[Owner to write: 2–3 sentences on the starting point — what the business looked like before this work, and what was at stake.]

What I did

[Owner to write: 3–5 sentences on the positioning and GTM program — what was diagnosed, what was rebuilt, and how it was rolled out.]

The result

[Owner to write: 2–3 sentences connecting the work above to the headline numbers — what moved, and why it mattered to the business.]

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