[ SERVICES ]
Your strategy isn't what your deck says. It's what your customer reads.
Most B2B teams have positioning that works in the room and falls apart everywhere else. The homepage says one thing. The deck says another. The founder's LinkedIn says a third. Sales improvises the rest.
I close that gap, on every surface it shows up. Every engagement runs through me. No account managers, no junior writers, no handoffs.
Find the gap
Start here if you can feel the drift but cannot name where it starts.
- Automated scoring across nine parameters, in three pillars of three
- Composite readiness score with the three pillar breakdowns
- The single highest-leverage fix, named
- Emailed results, no call required
- Nine-parameter GTM diagnostic across positioning, messaging, and launch velocity
- Where your message contradicts itself across the homepage, the deck, the sales narrative, and your public presence
- A conversion friction roadmap, ordered by leverage
- A sales narrative read: what your team says on calls against what the deck claims
- A recorded 60-minute walkthrough you can replay for your team or your board
Credits 100% toward a GTM Engine Sprint or a Launch booked within 30 days.
Close the gap
Start here if you already know what is broken and need it built.
- One 45-minute interview with your customer, run by me
- A 1,200 to 1,800 word case study, public-ready or sales-internal
- A one-page executive summary your reps can hand over
- Three to five quotable lines pulled for the deck and the site
- One revision round
Fourteen days because your customer's calendar is the long pole, not the writing. Your customer sees a summary of their own quotes within 24 hours of the interview, so nobody is surprised by the final draft.
- A short positioning intake, 60 minutes, recorded
- Homepage copy, web-ready for your designer: headline, subhead, section structure, proof placement, CTAs
- One additional landing page
- A message hierarchy doc so your team knows what goes first and why
- Two revision rounds
This rewrites your homepage against the positioning you already have. If the positioning itself is the problem, better copy will not fix it, and you will spend $3,500 finding that out. The Audit tells you which one you are dealing with in five days.
Built so an AE or BDR has the right artifact in hand at each stage, not a folder of collateral nobody opens.
- Prospecting · Outbound messaging kit: a three to five email sequence, a cold call opener, and three LinkedIn outreach angles, all built off your positioning
- Discovery · A discovery question set built off your ICP
- Evaluation · One customer case study, interview included
- Evaluation · Three one-pagers for post-call recap, partner enablement, and the deal room
- Pitch · A sales deck narrative rewrite, structure and talk track, built against the positioning you already have
- Competitive · Four battlecards: positioning, traps, three questions to ask, three objections and how to answer them
- Close · A ranked objection-handling doc, sourced from your own team
Plus, across the whole engagement:
- Two 30-minute sales call reviews to ground all of it in real deals
- Two consolidated revision rounds across the whole kit, at day 20 and day 27
Both this and the GTM Engine Sprint rewrite your sales deck. The difference is what the deck is built on. Here it is rewritten against the positioning you already have. In the Sprint it is built on positioning I just rebuilt. If your deck is wrong because the story underneath it is wrong, the Kit will not fix that.
This is roughly three months of retainer output compressed into thirty days. Take the Kit when you need it all before a quarter starts. Take the retainer when you want it produced continuously.
Whitepapers, ebooks, and blog content are quoted separately. Ask on the fit call.
- Full positioning architecture and category definition, grounded in what sales actually says on calls
- A three-tier messaging framework: strategic platform, value ladder, line-level claims
- Rewritten homepage and landing page copy, web-ready for your designer
- Sales deck narrative and talk track, structure and intent slide by slide
- A go-to-market playbook in a working format your team can edit
Visual design stays with your team or your designer. I rewrite the narrative.
- Everything in the GTM Engine Sprint, produced and shipped
- Launch sequence and timeline with checkpoints by channel
- Multi-channel launch copy: announcement, blog, customer email, partner email, press, sales briefing
- Launch-window sales enablement and battlecards
- Pre-launch prep including a recorded sales team training
- Two weeks of post-launch war room
A repositioning with no press or partner motion lands near $15,000. A full launch with press, partner rollout, and sales training runs higher. The fit call sets the scope.
Keep it closed
Ongoing production, monthly. Start with the pilot if you want to see the work first.
- One 60-minute intake call, recorded
- A voice document: phrasing patterns, opinion density, what you would never say
- Eight long-form LinkedIn posts, delivered in two batches for review
- Nothing publishes without your sign-off
Most ghostwriting is a writer reading two weeks of your old posts and guessing. I run a positioning interview first, because that is the work I already do for the company. The voice and the strategy get built at the same time, by the same person.
Writing, produced continuously, against positioning that already exists. You set the month's scope at the start of each month and spend your credits however you want.
| Asset | Credits |
|---|---|
| Whitepaper or ebook | 8 |
| Sales deck narrative rewrite | 5 |
| Homepage or landing page copy | 5 |
| Customer case study, interview included | 4 |
| Objection-handling doc | 3 |
| Outbound email sequence, 3 to 5 emails | 3 |
| 4 LinkedIn posts | 2 |
| Battlecard | 2 |
| One-pager | 2 |
| Blog post | 2 |
| Discovery question set | 2 |
- Scope is set at the start of each month, not mid-month
- Credits do not accumulate past one month of carryover
- Two revision rounds per asset
- One recorded 45-minute source call per month included
- Customer interviews for case studies are scheduled on top of that and are already counted inside the credits
The retainer is writing. Positioning work, strategy sessions, GTM planning, and launch orchestration are not included. Those are the Audit, the Sprint, and the Launch. If your positioning is still moving, run the Audit before the retainer starts, or the writing will argue with what your sales team said last week.
[ THE FRAMEWORK ]
The 9-Parameter Framework
Every service runs on the same nine dimensions, grouped into three pillars. From the free score to the Audit to the Sprint, the same framework keeps the diagnosis consistent.
Pillar 01
Core Positioning
Positioning · ICP & Audience · Differentiation
Pillar 02
Messaging & Value Prop
Hero Messaging · Value Proposition · Pricing & Packaging
Pillar 03
GTM & Launch Velocity
GTM Readiness · Launch Readiness · Conversion Readiness
Nine diagnostics, three pillars, one composite readiness score, so every engagement speaks the same number.
Built for
Seed and Series A B2B SaaS and AI platforms preparing for high-stakes market entry. Founders whose company sounds one way internally and reads another way externally. Sales and BDR leaders who need their team armed at every stage of the funnel before next quarter. Marketing leads who inherited positioning that lives in a deck and nowhere else.
Not for
Pre-MVP concepts. Traditional e-commerce storefronts. Teams who want cheap agency execution. Teams who want someone embedded as a fractional marketing leader, which is a different scope and a separate conversation. Anyone who wants posts published in their name without reading them first.
Questions I get asked
Frequently asked questions
Still unsure? Run the free diagnostic and we can talk about what it finds.
It is just me. I lead every engagement personally. No account managers, no junior strategists, no handoffs. You work directly with the person who has done this at Amazon, Warner Bros. Discovery, and Bleacher Report, on every deliverable.
Start anywhere. The Audit exists for teams who cannot name what is broken. If you already know, book the work.
Same kind of output, different delivery. The Kit is roughly three months of retainer production compressed into thirty days, for teams who need it all before a quarter starts. The retainer produces continuously, on a monthly cap.
The Kit rewrites the deck against the positioning you already have. The Sprint rebuilds the positioning first and then the deck follows from it. If your deck underperforms because it is poorly structured, take the Kit. If it underperforms because the story itself is not landing, the Kit will not fix that.
No. The Homepage Rewrite is $3,500 and covers your homepage plus one landing page. The Sprint costs more because it rebuilds the positioning underneath the page first, then rewrites the homepage, the deck, and the rest of the GTM collateral from it. If you are confident the positioning is right and the page just says it badly, take the rewrite.
Positioning, strategy, GTM planning, and launch orchestration. The retainer is writing against positioning that already exists. If the positioning itself needs work, that is the Audit or the Sprint.
No. I write and architect. Your designer builds. If you do not have one, I can point you at a few.
I write it as a sales-internal asset with the customer anonymized. You can upgrade to public later if they come around.
A short conversation comes first either way, because I only take on work I know I can move. If the diagnostic already shows the gaps and you are ready, we can schedule your window right away.
Not sure which one fits?
Book fifteen minutes. I will ask three questions and tell you. If the answer is that you do not need me yet, I will say that too.