Embedded GTM Execution Through Launch & Beyond.
Senior product marketing leadership to iterate messaging, enable sales, and drive continuous post-launch execution without adding a $200k+ full-time headcount or a 6-month hiring ramp.
Embedded GTM execution through launch and beyond
MarketReady vs. Full-Time Hire vs. Traditional Agency
Senior embedded leadership, live in days, without the six-figure salary or the hiring ramp.
Flexible Capacity Built Around Your Growth Stage
Select the level of embedded leadership and execution throughput your launch requires.
Strategic Lead (Advisory & Reviews)
Starting at $3,XXX/mo
- Weekly 1:1 strategic syncs and GTM roadmap alignment
- Positioning reviews, launch asset teardowns, and messaging feedback
- Mentoring internal junior marketing hires and contractor oversight
Co-Pilot (Strategy + Targeted Execution)
Starting at $5,XXX/mo
- Everything in Strategic Lead, plus hands-on campaign execution
- High-converting sales pitch decks, 2-pagers, and homepage rewrites
- Setting up core AI prompt stacks for launch asset generation
Embedded Fractional Lead (Full Velocity)
Starting at $7,XXX/mo
- Complete end-to-end positioning iteration and continuous post-launch execution
- Full launch toolkits, competitive battlecards, and win/loss analysis
- Advanced AI context systems and custom GTM prompt workflows
Not sure which velocity fits? Book a strategy call and we'll scope the right level of embedded leadership for your launch.
What's Included in Full Velocity
The expanded detail for the Embedded Fractional Lead (Full Velocity) tier: the full scope your embedded lead owns once engaged.
Positioning & Messaging Iteration
- Continuous messaging refinement based on real market signals & win/loss feedback
- Sales call teardowns & objection-handling updates
- Value proposition & ICP sharpening as you scale
Sales & Launch Enablement
- High-converting sales pitch decks & 2-pagers
- Competitive battlecards & feature launch toolkits
- Homepage rewrites & product update campaign copy
AI-Powered GTM Workflows & Advisory
- Custom GTM Prompt Libraries: Pre-built templates for your team to quickly generate launch posts, email sequences, and feature summaries in your exact brand voice
- Streamlined Research Workflows: AI-assisted systems to ingest customer calls and competitor updates into structured insights in minutes
- Weekly 1:1 Strategic Syncs: Direct Slack/email access and a monthly GTM Delta Scorecard to measure progress
Are You A Good Fit?
The retainer works best when there's momentum to sustain and a strategist with senior judgment to keep it compounding.
Zero-Risk Upgrade to Fractional GTM Lead.
Completed the Sprint or Audit? 100% of your previous fee applies toward your first month of Fractional GTM Lead.
Keep your GTM compounding after launch
Start with the free diagnostic to see your readiness, then bring us in as your embedded GTM lead through launch and beyond.