The value isn't obvious
If buyers have to work to understand why your product matters, they won't do the work for you.
The cost → Weak conversion
ARE YOU MARKETREADY?
Optimize your GTM engine. Maximize product growth.
Weak positioning creates expensive problems downstream. Sales works harder. Acquisition costs more. Launches underperform.
I find the friction costing you growth, fix the foundation, and set your business up to scale.
Seasoned PMM expertise. Hands-on execution. No agency layers.
https://yourproduct.com
Reading homepage…
Category Positioning0/100
Hero Messaging & Speed0/100
GTM Path & Offer0/100
Differentiation Anchor0/100
Sample finding: category naming is too broad for high-intent buyers.
BRANDS MY TEAMS HAVE WORKED WITH
BUILT FROM EXPERIENCE
Good products deserve a better story.
I’ve spent my career helping companies bring products to market, and I’ve seen what happens when the product is ready but the story isn’t.
The positioning is fuzzy. The sales team is asking for better materials. Marketing is saying one thing while the product says another. And suddenly you’re spending more money trying to scale a story that was never clear to begin with.
I bring the product marketing leadership, strategic thinking, and hands-on execution to help you get the story right, give your team what they need to sell it, and build a GTM foundation that can support the next stage of growth.
I’m not here to hand you a strategy deck. I’m here to help you put it to work.
Wasani Probasco
Founder, MarketReady
Hands-on execution. No agency layers.
Where growth gets stuck
Small problems upstream create expensive problems downstream.
The product isn't always the problem. Sometimes the friction is in how it's positioned, understood, sold, or brought to market.
40–60%
of qualified B2B deals are lost to no decision, not to a competitor.
Matt Dixon, The JOLT Effect
Sales has to do too much work
If every deal requires a custom explanation, lengthy demo, or heavy discount to close, your product's value isn't doing enough of the selling.
The cost → Longer sales cycles
Growth activity isn't translating
More traffic, more launches, and more campaigns can't fix a weak commercial foundation. They just put more money behind the same friction.
The cost → Wasted growth spend
These are the patterns the diagnostic is built to uncover. Run your URL →
The MarketReady Method
When the positioning is wrong, everything downstream costs more.
Most teams jump straight to expensive campaigns. I start by pinpointing what's broken, rebuilding your core engine, and orchestrating the rollout.
MarketReady Audit5 DAYS
Diagnose
I audit your positioning, messaging, and funnel metrics to identify exactly where you are losing clarity, authority, and buyer conversion.
GTM Engine Sprint14 DAYS
Rebuild
I fix the GTM engine in a focused 14-day sprint—rewriting your narrative architecture, homepage copy, sales deck, and core GTM assets.
Product Launch60–90 DAYS
Orchestrate
I execute end-to-end GTM rollouts for major product drops or market pivots—equipping sales teams, managing launch timelines, and optimizing live campaigns.
Start with the Audit to uncover your highest-leverage fixes. The $2,000 fee fully credits toward a Sprint or a Launch booked within 30 days.
MY SCORING SYSTEM
The MarketReady Diagnostic Engine
Nine parameters scored in seconds from your public site, in three pillars of three: how you position, how you message, and how fast you launch.
A low score isn't an abstraction. It's the demo where 30 minutes go to explaining the category, the ad spend that bounces, and the deal that closes at a discount.
SEE HOW THE SCORING WORKS →PILLAR 01 / 03◆ CRITICAL GAP
Core Positioning
PILLAR 02 / 03◆ NEEDS REFINEMENT
Messaging & Value Prop
PILLAR 03 / 03◆ NEEDS REFINEMENT
GTM & Launch Velocity
SELECTED WORK
What this work has moved.
Positioning and GTM programs I’ve led, across media, adtech, and B2B SaaS.
CASE 01 / 04 · ENTERPRISE AFFILIATE MARKETPLACE
40% adoption in 3 months
$1.2M
EXPANSION REV
$3.5M
QUAL PIPELINE
+12PT
MQL → SQL
Led GTM strategy and product integration for an acquired platform, repositioning around a unified publisher revenue story.
CASE 02 / 04 · TOP-5 US SPORTS MEDIA APP
+38% 7-day activation
+24%
ARPU EXPANSION
+22%
RETENTION
+18%
PREMIUM CONV
Led feature relaunch and GTM activation for a core intelligence product, simplifying workflows and deploying lifecycle rollout.
CASE 03 / 04 · ENTERPRISE PARTNERSHIP SAAS PLATFORM
+8 pts repeat purchase rate
+$4.5M
MARKETPLACE GMV
−30%
DELIVERY EXCEPT
+42%
FEATURE ADOPTION
Led GTM strategy to drive adoption of the core fulfillment workflow, diagnosing friction for repeat enterprise buyers.
CASE 04 / 04 · LICENSED DIGITAL COLLECTIBLES MARKETPLACE
+$8.5M partnership GMV
+65%
NEW COLLECTORS
+35%
90-DAY RETENTION
4.8×
LAUNCH ROI
Built a repeatable GTM playbook for Tier-1 brand partnerships, turning launches into scalable acquisition engines.
● HOW TO WORK TOGETHER
Nine services. Three ways in.
Start where the gap is. Every engagement runs through me, and any of them can lead to the next.
DIAGNOSE
Find the gap
Free to $2,000
You can feel the drift but cannot name where it starts. Get it scored, written up, and walked through.
- Free Diagnostic Assessment
- MarketReady Audit
BUILD
Close the gap
$2,000 to $15,000
You already know what is broken. Case studies, sales materials, homepage copy, positioning, launch.
- Customer Case Study
- Homepage Rewrite
- Sales Enablement Kit
- GTM Engine Sprint
- Product Launch / Re-Launch
SUSTAIN
Keep it closed
$1,500 to $4,000/mo
Ongoing production against positioning that already exists. Start with a pilot if you want to see the work first.
- Ghostwriting Pilot
- PMM Writing Retainer
Questions I get asked
Frequently asked questions
Still unsure? Run the free diagnostic and we can talk about what it finds.
It's just me. I'm Wasani, and I lead every engagement personally. No account managers, no junior strategists, no hand-offs. You work directly with the person who's done this at Amazon, Warner Bros. Discovery, and Bleacher Report, on every single deliverable.
The diagnostic is free, always. Sprints are a flat-fee 14-day engagement and fractional work is a monthly retainer. Because scope depends on what your diagnostic reveals, I talk through fit and pricing on a short call before anything is signed.
A short conversation comes first either way, because I only take on work I know I can move. If your diagnostic clearly shows the gaps and you're ready, we can get your window scheduled right away.
The Sprint is about strategy and finished, ready-to-use assets. Live team training, sales enablement sessions, and ongoing execution live in the fractional retainer.
Yes. The MarketReady Audit is a human-led review delivered in a few days: a written diagnosis with prioritized recommendations, without the full Sprint build-out. And if you move to a Sprint within 30 days, your Audit fee applies toward it.